AI狂热挤压供应链，2026年智能手机或面临量跌价升局面

Core Insights - The semiconductor supply chain bottleneck is causing a critical shortage of storage chips for consumer devices, leading to increased production costs and suppressed shipment growth [1][2] - Global smartphone shipments are projected to decline by 2.1% in 2026, reversing the estimated growth trend of 3.3% for this year and significantly lower than the previously expected slight growth of 0.45% [1] - The average selling price (ASP) of smartphones is expected to rise by 6.9% in 2026 due to a 10% to 25% increase in total component costs [1] Group 1: Market Dynamics - The ongoing expansion of global data centers is driving demand for Nvidia systems, consuming the production capacity of major memory chip suppliers like SK Hynix and Samsung [2] - DRAM prices have surged this year due to demand exceeding supply, impacting the smartphone industry [2] - The bill of materials (BoM) cost for low-end smartphones priced below $200 has increased by 20% to 30% since the beginning of the year, while mid-range smartphones have seen a 10% to 15% rise [2] Group 2: Future Projections - Storage chip prices may rise by an additional 40% before the second quarter of 2026, potentially increasing BoM costs by 8% to 15% on top of current high levels [2] - Manufacturers are likely to pass these increased component costs onto consumers, driving up device average selling prices [2] Group 3: Manufacturer Strategies - Consumer electronics manufacturers are adjusting strategies in response to cost pressures, with companies like Xiaomi warning of potential price increases [3] - Lenovo and others are stockpiling storage chips to mitigate rising costs [3] - Some companies may encourage consumers to purchase higher-margin premium models or downgrade specifications, such as reusing old components or reducing camera and display quality [3] - Apple and Samsung are identified as having the strongest capacity to navigate upcoming challenges, while other manufacturers with limited flexibility between market share and profit margins may face significant difficulties [3]