Core Viewpoint - Brag House Holdings, Inc. has launched the Brag Gators® Gauntlet: Football Edition, a Call of Duty: Warzone tournament aimed at engaging Gen Z through college sports and gaming, in partnership with Florida Gators® Athletics and Learfield [1][3]. Group 1: Tournament Details - The tournament is scheduled for December 18, 2025, from 3:00–7:00 PM EST, featuring students from the University of Florida and rival schools competing for a total prize pool of $4,000 [2]. - Participants will compete for $3,000 in cash prizes based on performance metrics, while spectators can win up to $3,500 in prizes, including over $2,000 in redeemable Dogecoin [4]. Group 2: Strategic Vision - The Gauntlet exemplifies Brag House's "Culture to Capital" strategy, leveraging college sports excitement to create a platform for students to actively engage and validate their fandom [3]. - The initiative aims to reinvent digital sports entertainment for Gen Z by merging college athletics with modern gaming infrastructure, creating new NIL opportunities for college athletes [3]. Group 3: Integration of Dogecoin - The use of Dogecoin as a prize redemption option connects the tournament to the broader Dogecoin ecosystem, allowing students to transition from in-app rewards to a digital asset they can hold or spend [5]. - This structure enables brands and universities to frame the event as an ongoing engagement opportunity, with rewards in Dogecoin providing lasting value beyond the tournament [6]. Group 4: Community and Engagement - The tournament is designed to create a closed-loop economy of engagement, where athletes connect with fans, universities activate their communities, and students can turn social influence into tangible rewards [7]. - Brag House and Learfield plan to expand the Gauntlet to additional campuses in 2026, aiming to build a lasting digital layer across college athletics [8]. Group 5: Company Background - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, providing an inclusive environment for casual gamers and enabling brands to connect with Gen Z [9]. - Learfield is a leading media and technology company in college athletics, leveraging data and relationships to drive revenue and fan engagement for brands and sports properties [11].
Brag House Partners with Florida Gators® Athletics and Learfield's Florida Gators® Sports Properties on “Brag Gators® Gauntlet: Football Edition”