DFAC(SH:600006) Xin Lang Cai Jing·2025-12-16 14:03Core Objectives - Dongfeng Commercial Vehicle aims to achieve a total sales volume of 176,000 units in 2026, focusing on both sales growth and profitability enhancement [1][8] - The company plans to segment the medium and heavy truck market into 29 sub-markets, covering 100 typical scenarios, and will launch a total of 214 new products in 2026 [1][8] Industry Trends and Challenges - The medium and heavy truck industry is facing increasing competition, with significant challenges ahead. However, opportunities in the new energy and export markets are emerging [2][10] - Dongfeng Commercial Vehicle is committed to addressing these challenges through collaboration with partners, focusing on technology development, market expansion, and building a long-term cooperative framework [2][10] Product Development and Innovation - The company is developing a new generation of modular global platforms that are compatible with various powertrains, including internal combustion engines, pure electric, hybrid, and hydrogen fuel cells [4][12] - The modular platform will comply with five major regulatory systems and cover 28 key countries/regions, ensuring adaptability to global market demands [4][12] Marketing and Service Strategy - Dongfeng Commercial Vehicle is implementing a "New Three-Dimensional Value Marketing System" to enhance marketing logic through value creation, delivery, and digital branding [5][13] - The company is upgrading its service standards to improve customer satisfaction and operational profitability, leveraging digital tools for better service delivery [5][13] Exhibition and Collaboration - The 2026 Partner Conference showcased 57 new models, including 46 from Dongfeng's main division, highlighting the dual development path of traditional and new energy vehicles [7][15] - The event featured a core exhibition area demonstrating industry collaboration and technological reserves, including a partnership with Huawei for a supercharging station and the Dongfeng Longqing 3.0 smart powertrain [7][15]