湾区智造入局万亿冰雪产业，TCL在深圳落地冬日冰雪乐园

Core Viewpoint - The article highlights the growing interest and investment in the ice and snow industry in southern China, particularly in Shenzhen, with innovative approaches using technology to enhance consumer experiences and expand the market beyond traditional northern regions [2][5]. Group 1: Industry Developments - The "TCL Winter Ice and Snow Paradise" has opened in Shenzhen, allowing residents to experience snow through technology ahead of the Milan-Cortina Winter Olympics [2]. - Shenzhen's ice and snow industry is gaining momentum, exemplified by the opening of the "world's largest indoor ski center," which sold out tickets on its first day, indicating strong demand from high-net-worth individuals in southern China [2]. - The Chinese ice and snow industry is projected to exceed 1 trillion yuan this year, with southern cities like Shenzhen aiming to reshape the geographical landscape of this market through "business + technology" strategies [2]. Group 2: Technological Innovations - TCL's approach to the ice and snow experience involves "technological snowmaking," utilizing advanced display technology and AI algorithms instead of traditional snowmaking machines [2][5]. - The recent launch of TCL's G8.6 generation printed OLED production line is expected to lower costs and enhance display effects, facilitating immersive experiences in commercial centers [5]. - AI technology is a critical factor in this innovation, with TCL anticipating over 1 billion yuan in benefits from AI applications by 2025, showcasing the integration of industrial AI into consumer experiences [5]. Group 3: Challenges and Opportunities - Despite the promising outlook, the southern ice and snow industry faces operational challenges, as seen in the Shenzhen Qianhai Huafa Ice and Snow World, which encountered issues such as strong renovation odors and fluctuating ticket prices [6]. - The "technology + ice and snow" model offers a lighter solution to these challenges, making winter sports more accessible through virtual reality and high-definition displays [6]. - Prominent figures in the industry, like Zhang Hong, a gold medalist from the Winter Olympics, emphasize the importance of technology in bringing winter sports experiences to southern regions, encouraging broader participation [6].