Digital Brands Group Signs Herschel Supply Co. as a Partner for AI-Powered Brand Protection

Core Insights - Digital Brands Group, Inc. has partnered with Herschel Supply Co. to implement AI-powered brand protection through SECUR3D Inc. [1][2] - The collaboration aims to utilize SECUR3D's AssetSafe™ platform to monitor and address unauthorized use of brand assets, enhancing consumer trust and protecting trademarks [2][3] - This partnership is part of Digital Brands Group's strategy to expand its technology-enabled solutions for brand integrity and growth across its portfolio [3] Company Overview - Digital Brands Group offers a variety of apparel through direct-to-consumer and wholesale channels, focusing on personalized content based on customer data [6] - Herschel Supply Co., founded in 2009, is a global accessories brand known for its design-driven products, sold in over 90 countries [4] - SECUR3D specializes in AI-driven brand and intellectual property protection, providing proactive detection and monitoring solutions for brands [5]