李国庆宣布“60岁再创业”，创立新品牌重回电商一线！

Core Viewpoint - Li Guoqing, the founder of Dangdang, announced his return to the e-commerce sector at the age of 60 by launching a new brand called "Li Xiang Life" aimed at serving 5,000 premium members in its first year [1] Group 1 - The new company "Li Xiang Life" was established on September 2025 with a registered capital of 1 million yuan, and Li Guoqing holds a 99% stake in the company [1] - The first live broadcast for "Li Xiang Life" is scheduled for December 18, and the company has already recorded sales, with the highest-selling product being a wine priced at 360 yuan, which has sold 95 units [1] - Li Guoqing emphasized that the first batch of 5,000 members will be part of his social circle, with an annual consumption requirement of 30,000 yuan [1]