2 1 Shi Ji Jing Ji Bao Dao·2025-12-16 14:57Core Viewpoint - The launch of the "Zhiji Wealth Management" brand by Industrial Securities marks a significant transformation towards a buyer-oriented advisory model in the wealth management industry, emphasizing customer interests and personalized services [4][5][6]. Group 1: Brand Launch and Services - Industrial Securities introduced the "Zhiji Wealth Management" brand on December 16, 2023, featuring three service solutions: "Zhiji Enjoy Investment," "Zhiji Preferred Investment," and "Zhiji Intelligent Investment," which cater to asset allocation and professional investment needs [2][3]. - The brand's core philosophy is "Understanding you, working for you," focusing on transaction and allocation scenarios to create a comprehensive wealth management ecosystem [3][4]. Group 2: Industry Trends and Transformation - The wealth management industry is shifting from product sales to value-driven services, driven by increasing resident wealth and demand for professional investment support [5][6]. - The buyer-oriented advisory model has become essential for high-quality development in the financial sector, with many securities firms, including Industrial Securities, actively transitioning to this model [6][8]. Group 3: Competitive Landscape - Since 2025, several securities firms have launched or upgraded their wealth management brands, including CITIC Securities and Guosen Securities, indicating a trend towards personalized and diversified wealth management solutions [6][7]. - The introduction of new brands reflects a response to investor demands for tailored wealth management services and aligns with regulatory guidance towards value competition, moving away from homogeneous product sales [8].