Core Viewpoint - The pre-sale performance of "Avatar 3" is significantly lower than its predecessor, "Avatar 2," indicating a decline in audience interest and potential challenges for the film's box office success in China [3][5][6]. Group 1: Box Office Performance - "Avatar 3" has achieved a total pre-sale and preview box office of over 51 million yuan within five days of its pre-sale launch [3]. - In comparison, "Avatar 2" reached over 100 million yuan in pre-sale and preview box office just four days after its pre-sale began, despite being released during a pandemic with limited theater capacity [5]. Group 2: Audience Sentiment - Viewer complaints about high ticket prices have emerged, with prices ranging from 17.8 yuan to 280 yuan, leading to reduced purchasing willingness among some audiences [6]. - The film's lengthy runtime of 198 minutes and mixed reviews of the previous installment have contributed to a cautious approach from potential viewers, with some opting to wait for reviews before purchasing tickets [11]. Group 3: Company Impact - Bona Film Group, which holds investment rights for "Avatar 3," has seen its stock price fluctuate significantly, experiencing a strong rally followed by consecutive trading halts after the pre-sale began [15][16]. - The company reported a net loss of 11.09 million yuan in the first three quarters of 2025, with cumulative losses exceeding 2.6 billion yuan over the past four years, raising concerns about its financial stability [18].
爆冷！《阿凡达3》预售较前作腰斩，“票价太贵”遭吐槽：IMAX 3D可达200元！投资方博纳影业5天4板后连续跌停