Bread Financial Holdings (NYSE:BFH) Faces Mixed Analyst Views Amid Strong Momentum

Core Insights - Bread Financial Holdings (BFH) has attracted attention from investors, with Morgan Stanley setting a price target of $57, indicating a potential decrease of approximately -24.04% from its current trading price of $75.04 [1][5] - Zacks Investment Research identifies BFH as a top pick for momentum investors, awarding it a Momentum Style Score of A, which reflects strong recent price trends [2][5] - BFH's current stock price is $75, showing a slight increase of $0.65 or approximately 0.87%, with a trading range over the past year between $38.21 and $75.83, highlighting its volatility [3][5] Market Metrics - BFH has a market capitalization of approximately $3.42 billion, indicating its significant size and presence in the market [4] - The trading volume for BFH today is 32,721 shares, providing insight into the stock's liquidity and investor interest [4]