Instagram is coming to bigger screens with Reels for TV

Core Insights - Instagram has launched Instagram for TV, allowing users to watch Reels content on Amazon Fire TV devices, starting in the US [1][5] - The platform aims to enhance social viewing experiences, responding to user feedback that watching Reels together is more enjoyable [2][3] - The app organizes Reels into channels based on themes like comedy, sports, and travel, enabling automatic playback [1][5] Product Features - Instagram for TV is currently in a testing phase, with plans for future expansion to more devices and countries [4] - The app allows up to five Instagram accounts to be connected to a single Amazon Fire TV device, automatically grouping Reels based on user interests [5] - Future features may include using mobile devices as remotes and creating shared feeds that combine interests of friends [4] User Engagement - The initiative reflects Instagram's commitment to helping users connect over creative content, adapting to evolving sharing behaviors [6] - The product was developed in response to users' desires to share and enjoy Reels together, rather than through direct messaging [2][3]