Will Clorox's Pricing Power Hold as Consumer Elasticity Tightens?

Key Takeaways CLX sees tighter elasticity as shoppers shift to small packs, trade-down options and value-driven purchases.Clorox uses price-pack architecture, promotions and value sizing to protect affordability and brand equity.CLX faces margin pressure as Q1 gross margin fell 410-bps and FY26 margins are guided toward the low end.The Clorox Company, Inc. (CLX) is navigating a tougher consumer environment where pricing power is increasingly tested by heightened value-seeking behavior. Management acknowledg ...