Scan-and-go, extended hours help Costco enhance its warehouse experience

Core Insights - Costco is enhancing its digital experience alongside physical store improvements to build trust and loyalty with members [3] - The company has updated its digital personalization capabilities, leading to a positive sales lift, with website traffic up 24% and app traffic up 48% in Q1 [4] - U.S. comparable sales increased by 5.9% year over year, with net sales rising 8.2% to $65.98 billion [6] Digital Enhancements - Costco's digital vision focuses on delivering a seamless experience for members both in-store and online [3] - The company has implemented personalized product recommendations based on recent search history, contributing to a positive sales impact [4] - The scan-and-go pilot has improved checkout speed by up to 20% at participating locations [8] Customer Experience Improvements - Costco has adjusted store hours to open one hour early and close one hour later on Saturdays for executive members, reducing crowding [5] - The addition of membership card scanners at warehouse entrances complements the scan-and-go technology to enhance shopper experience and store productivity [8] - The focus on technology is aimed at strengthening member loyalty, driving sales, and improving operational efficiency [8]