“清洁标签”成为食品行业新卖点

Core Insights - The introduction of clean label products in China is gaining traction, with a focus on transparency in ingredient lists and the absence of artificial additives [1][2][3] - The clean label concept, which emphasizes simple and recognizable ingredients, is becoming a significant selling point for food brands as consumer awareness increases [1][2] Group 1: Clean Label Product Launches - Hema has launched its first clean label egg tart, priced at 16.9 yuan for four, which has attracted over 50,000 orders and 7,000 repeat customers within a month [1] - Other brands, such as Walmart's private label "Woji Xian" and yogurt brand "Yuexiu Huishan," have also introduced clean label products certified by CTI Huace Testing [2] Group 2: Consumer Trends and Preferences - Consumers are increasingly prioritizing clean ingredient lists, with keywords like "clean label" gaining popularity on platforms like Xiaohongshu [2] - Brands are responding to this trend by highlighting clean ingredients and reducing additives in their marketing, even if they do not have certified clean label products [2] Group 3: Industry Standards and Certification - The clean label certification requires brands to undergo testing by recognized institutions such as CTI Huace Testing and the China Quality Certification Center [1] - The clean label market in China is still in the promotional phase, but it is expected to become a critical factor in consumer purchasing decisions in the future [3]