西安新消费业态考察记（二）：借智先进经验 为盐湖文旅经济锦上添花

Group 1 - The core strategy of the Xi'an Jinxing Tianhua Cultural Tourism Group is to provide a "one-stop" full industry chain service that covers the entire lifecycle of cultural tourism projects, from planning and design to brand packaging and long-term operation [3] - The "light asset night city model" pioneered by the group focuses on activating cultural tourism consumption and driving industrial upgrades through innovative business formats, leveraging the dual core engines of "night economy +特色美食" [3] - By integrating ten elements of cultural tourism consumption, the group aims to create diverse and immersive consumer experience scenarios, establishing a virtuous development pattern of "short-term rapid market explosion and long-term stable operation" [3] Group 2 - The group plans to operate 20 light asset night city projects nationwide by the end of 2024, directly creating over 20,000 jobs and indirectly impacting over 200,000 related jobs, achieving both economic and social benefits [3] - The recent study visit and discussion provided a platform for learning and exchange, offering valuable experiences and models that can be replicated and adapted for the further integration of culture, commerce, and tourism in Yanhai District [3] - This initiative aims to cultivate new growth points in cultural tourism consumption and inject new ideas and momentum into the high-quality development of the cultural tourism industry in Yanhai [3]