推动零售业创新转型，进一步扩大内需

Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and aims to build a strong domestic market as the primary goal for economic work in the coming year [1] Group 1: Retail Industry's Role - The retail sector is crucial for both livelihood security and tax revenue, contributing 13.8 trillion yuan to GDP in 2024, accounting for 10.2% of GDP, and employing approximately 135 million people [3] - The retail industry is positioned as a key focus for cultivating a complete domestic demand system and enhancing domestic circulation, with strategic significance in the new dual circulation development pattern [3] Group 2: Current Development Trends - The retail industry is showing an overall positive development trend, supported by various initiatives from the Ministry of Commerce and the Ministry of Finance, including pilot projects in 38 cities aimed at transforming existing commercial facilities [3][4] - Despite progress, challenges remain, such as urban-rural development imbalances, insufficient supply-demand matching, and low operational efficiency of commercial facilities [3][4] Group 3: Innovative Models for High-Quality Development - Several innovative models focusing on quality and service have emerged, including service enhancement models, experiential scene models, and digital integration models [4] - Examples include the "service-driven" market value model represented by brands like Pang Donglai, and immersive consumption scenes in projects like Beijing's Zhonghai Dajixiang [4] Group 4: Key Strategies for Future Development - Strengthening top-level design and expanding pilot experiences to enhance rural commercial service capabilities is essential [5] - Promoting channel integration through mutual flow, experience complementarity, and data sharing to break down online and offline barriers is critical [5] - Improving supply quality and addressing supply-demand mismatches by encouraging direct connections between retail enterprises and upstream producers is necessary [6]