Group 1 - The pre-sale box office for "Avatar 3" has reached over 51 million yuan, growing at a rate of nearly 10 million yuan per day since its pre-sale began [2][16] - Compared to its predecessor "Avatar 2," the pre-sale box office for "Avatar 3" is nearly halved, with "Avatar 2" achieving over 100 million yuan in pre-sale within four days during its release [4][18] - Viewer concerns regarding high ticket prices have impacted the pre-sale performance, with prices ranging from 17.8 yuan to 280 yuan, and premium formats like IMAX and CINITY charging significantly higher [4][20] Group 2 - Bona Film Group, which holds investment rights for "Avatar 3," has faced significant financial challenges, reporting a net loss of 11.09 billion yuan in the first three quarters of 2025, a 213.11% increase in losses year-on-year [10][27] - The company has experienced continuous losses over the past four years, totaling over 2.6 billion yuan, with a decline in performance attributed to underwhelming box office results from its recent releases [10][27] - Prior to the pre-sale of "Avatar 3," Bona Film Group had a strong stock performance, but it faced two consecutive trading halts following the pre-sale launch [10][25]
爆冷！《阿凡达3》预售较前作腰斩 “票价太贵”遭吐槽：IMAX 3D可达200元！投资方博纳影业5天4板后连续跌停