11月70城房价发布，长沙新房价格环比下降0.8%

Core Viewpoint - The real estate market in Changsha is experiencing a decline in new and second-hand housing prices due to promotional activities from various old projects, with a significant drop in prices observed in November [1][2][3] Group 1: Price Trends - In November, the new housing prices in 70 cities decreased by 0.1% month-on-month, while second-hand residential prices fell by 0.6% [1] - Changsha's new housing prices dropped by 0.8% month-on-month, and second-hand housing prices decreased by 0.5% [2] - The cumulative year-on-year decline for new and second-hand housing prices from January to November is 3.8% and 4.9%, respectively, indicating a continued adjustment phase in the market [2] Group 2: Promotional Activities - Multiple old projects in Changsha initiated promotions in November, with price reductions ranging from 4% to 16%, significantly impacting the overall market price [2] - Specific projects such as Huashi Changsha Lingfeng and Changsha Ruoyuan saw substantial price cuts, which, along with incentives from real estate agents, effectively boosted market activity [2] Group 3: Market Outlook - The end of the year is traditionally a peak period for real estate marketing, and Changsha's market is currently characterized by a "price for volume" strategy due to repayment pressures [3] - The introduction of favorable policies, such as the new public housing fund policy, is expected to support the market in December, potentially creating a window for first-time homebuyers [3]