718现车猛降近20万元，保时捷利润下跌近99%后：纯电放缓，努力卖燃油车？

Core Viewpoint - Porsche is adjusting its strategy by continuing to offer fuel-powered models like the 718 series, as the electric vehicle (EV) transition has not met expectations, leading to a delay in the launch of new electric models [4][10]. Group 1: Sales and Pricing - The current price for the Porsche 718 is 741,900 yuan, with a discount of 25% (7.5折), resulting in a direct reduction of 185,500 yuan [1]. - The sales personnel indicated that the 718 Boxster Style Edition is the latest fuel version and cannot be customized due to its impending discontinuation [1]. - Porsche's sales in China have significantly declined, with a drop of 26% year-on-year, selling only 32,195 units compared to 43,280 units in the previous year [8]. Group 2: Electric Vehicle Strategy - Porsche's electric vehicle rollout has been slow, with only 27% of new car deliveries being electric in 2024, despite ambitious targets of over 50% by 2025 and 80% by 2030 [6]. - The company has announced delays in the launch of certain electric models, including the next-generation 718 series, which will continue to use fuel engines [4][10]. - The electric platform originally planned for the 2030s is being restructured in collaboration with other brands under the Volkswagen Group [4]. Group 3: Financial Performance - Porsche's revenue for the first three quarters of 2025 was 26.864 billion euros, down 6% from 28.564 billion euros in the same period the previous year [8]. - The operating profit plummeted nearly 99%, falling to 40 million euros from 4.035 billion euros year-on-year [9]. - The decline in sales and profits is attributed to increased competition from domestic brands in China, which has affected consumer preferences [8][10]. Group 4: Strategic Adjustments - Porsche is undergoing organizational changes and product strategy upgrades to adapt to significant market shifts in its core markets, the U.S. and China [10]. - The company plans to extend the lifecycle of existing fuel models and introduce new internal combustion engine vehicles, while delaying the electric platform development timeline [12]. - Analysts believe that returning to fuel vehicles may help Porsche regain consumer confidence and differentiate itself in a competitive market [12][13].