Tesla engaged in deceptive marketing for Autopilot and Full Self-Driving, judge rules
TeslaTesla(US:TSLA) TechCrunch·2025-12-17 01:14

Core Points - An administrative law judge ruled that Tesla engaged in deceptive marketing regarding its Autopilot and Full Self-Driving software, misleading customers about the capabilities of these systems [1][4] - The California DMV requested a 30-day suspension of Tesla's sales as a penalty, which has been stayed for 90 days to allow Tesla to modify or remove deceptive language [2][3] - Tesla's marketing practices have been under scrutiny from multiple state and federal agencies, leading to investigations and civil lawsuits related to crashes involving its Autopilot technology [3][4] Group 1 - The judge's ruling is a significant development in a long-standing case initiated by California's DMV, which accused Tesla of creating a false impression of its advanced driver assistance systems [1][4] - The DMV's request for a sales suspension could severely impact Tesla's business, particularly as California is its largest market in the U.S. [5] - Tesla's manufacturing operations could also be affected, as the company relies on its Fremont factory for a substantial portion of its vehicle production [5] Group 2 - The judge recommended a 30-day suspension of Tesla's manufacturing license, which has also been stayed by the DMV [2] - Tesla is currently testing its Robotaxi service in Austin, having removed safety monitors from its fleet, which runs a different version of its driving software [6] - The ongoing legal challenges and investigations could pose long-term risks to Tesla's reputation and operational capabilities [3][4]