风口财评｜几百年商誉也禁不起“贴牌”消耗

Group 1 - The incident involving a product claiming "99% high purity" Antarctic krill oil, which was found to have a phospholipid content of 0, has led to a trust crisis for Tong Ren Tang, a brand with a 355-year history [1] - The involved product was produced under a private label, highlighting a lack of quality control due to uncontrolled brand authorization, which has damaged consumer trust and the brand's long-standing reputation [1] - The core asset of a time-honored brand is not the trademark but the trust built over generations through quality, as emphasized by Tong Ren Tang's principle of meticulous production and quality assurance [1] Group 2 - Many time-honored brands view trademark authorization as a quick profit method, but short-term gains do not equate to long-term brand value [2] - The Ministry of Commerce reports that among 1,455 "Chinese time-honored brands," nearly 1,000 are involved in intangible cultural heritage projects, indicating that these brands carry both commercial value and cultural significance [2] - Tong Ren Tang Group should not merely issue statements to evade responsibility but must establish a comprehensive quality control system and clarify the responsibilities associated with trademark authorization [2]