Core Viewpoint - The collaboration between Disney and OpenAI marks a new paradigm of "IP + AI," indicating Hollywood's shift towards actively constructing authorization systems and sharing revenue from AI-generated content [1][2]. Related Events - On December 11, 2025, Disney announced a three-year strategic partnership and content licensing agreement with OpenAI [1]. - Disney will license over 200 classic characters, costumes, props, and iconic environments from its franchises, including Marvel, Pixar, and Star Wars, for use in OpenAI's video generation model Sora and image generation tools [2]. - Disney plans to invest $1 billion in OpenAI, securing additional equity warrants, thereby deeply binding the interests of both parties [2]. Collaboration Details - The partnership allows users to create short videos and images using simple prompts based on Disney's IP [2]. - Disney will leverage OpenAI's technology to optimize its internal creative processes and develop new products and experiences for its streaming platform, Disney+ [2]. - This collaboration is expected to significantly enhance the long-tail value and dissemination of Disney's IP, leading to increased active assets and revenue for the company [2]. Industry Impact - The partnership is anticipated to set a benchmark in the industry, encouraging other global and domestic IP holders, such as film companies, streaming platforms, and gaming companies, to establish similar AI licensing and content management systems [3]. - The company has reported that its social media platform currently manages 4.29 million active assets, with a steady increase in top client assets due to ongoing content licensing [3]. - AI-driven secondary creations, such as plot adaptations and mashups, are emerging, with "AI tail frame continuation" accounting for 3% of the company's active assets [3].