Robinhood is rolling out NFL parlay and prop bets on prediction markets platform

Core Insights - Robinhood is enhancing its prediction markets product by allowing users to place parlay bets on multiple NFL games, positioning itself against traditional sportsbooks [1][2] - The company plans to introduce custom combinations of outcomes across NFL games in early 2026, expanding user engagement [2] - Users will also be able to place real-time prop bets on individual NFL player performances, further diversifying betting options [3] Product Development - The new parlay betting feature aims to establish Robinhood as a leader in the prediction markets space, with a focus on improving customer experience and offering advanced trading capabilities [4] - Future plans may include parlaying non-sports events, such as economic data and political events, indicating a broader vision for the prediction markets [5][6] Market Performance - Robinhood's prediction markets have generated $100 million in annualized revenue, with over 11 billion contracts traded by more than 1 million customers, and are projected to grow to a $300 million business [8] - November marked the highest trading volume to date, with over 3 billion contracts traded, reflecting a 20% increase from October [9] User Engagement and Growth Potential - Analysts highlight the significant growth opportunity in prediction markets, noting that Robinhood users are more likely to engage with these markets compared to non-users [12] - The stock has seen a substantial increase of 220% in 2025, attributed to the company's expansion into prediction markets [12][13] - Robinhood's assets under custody reached $193 billion in 2024, indicating strong market positioning compared to competitors like Charles Schwab [13]