“鸿蒙大饭店”真的要取消了！

Core Viewpoint - The company, Hongmeng Zhixing, has decided to stop all promotional activities related to "Hongmeng Zhixing Grand Hotel" and to standardize terminal service projects, which includes the cessation of free charging, car washing, and dining services to reduce dealer operating costs and optimize the market environment [2][4]. Summary by Sections Policy Changes - The company will cease all promotions related to "Hongmeng Zhixing Grand Hotel" and remove historical promotional materials from all platforms [4]. - Free charging, car washing, and dining services will no longer be provided at stores [4]. - The policy of free use of supercharging and fast charging stations will be canceled, with future services available through payment or points via the Hongmeng Zhixing App [5]. Service Adjustments - Car washing and dining services will only be available during specific customer interactions such as vehicle viewing, delivery, maintenance, and care, and must be managed with proper documentation [5]. - Charging and dining services cannot be used as differential marketing strategies, and violations will result in store accountability [5]. Customer Communication - The company has instructed user centers to effectively communicate and explain these changes to customers to ensure a smooth transition in service experience [5]. Market Impact - The new policy is expected to benefit actual car owners by concentrating service resources, thus improving their experience, while it will negatively impact those who previously exploited free services [9]. - This shift represents a necessary transition from marketing gimmicks to sustainable long-term operations, emphasizing the importance of matching services to genuine user needs rather than offering excessive free benefits [9].