蜜雪冰城创始人张红超董事长简介|张红超研究领域|张红超演讲主题|张红超最新动态

Core Insights - Zhang Hongchao, born in 1978 in a rural family in Henan, transformed from a grassroots entrepreneur to the head of a billion-dollar empire with his brand "Mixue Ice City," which is set to surpass Starbucks with over 46,000 stores globally by 2025 [2][8] - The company emphasizes a business model focused on extreme cost-performance and supply chain innovation, which has redefined consumer perceptions in the beverage industry [3][4] Group 1: Business Model and Strategy - The company pioneered a "low price, high quality" strategy, significantly reducing costs through large-scale production and supply chain optimization, exemplified by the launch of a 2 yuan ice cream cone in 2006, priced at one-tenth of similar products [4] - A vertically integrated supply chain was established to ensure quality and cost control, including the founding of Daka Food Co., Ltd. in 2012, which manages the entire supply chain from raw material cultivation to logistics [4] - The company has implemented a "free nationwide raw material delivery" policy to further reduce operational costs for franchisees, creating a positive cycle of low prices and increased scale [4] Group 2: Global Expansion and Market Penetration - By December 2025, Mixue Ice City plans to enter 30 countries, including Vietnam, Indonesia, Japan, and South Korea, with over 8,000 overseas stores, achieving an average daily sales of over 500 cups per store in Southeast Asia [8] - The brand's strategy includes localized product development and digital operations to adapt to regional markets, enhancing its popularity in foreign markets [8] Group 3: Social Responsibility and Community Engagement - The company has committed to social responsibility, exemplified by a donation of 30 million yuan for disaster relief during the 2023 Henan floods, emphasizing the belief that entrepreneurs should give back to society [4] - An investment of 1 billion yuan was announced for the construction of the "Mixue Ice City Agricultural Industrial Park," aimed at boosting the income of over 500,000 farmers through order-based agriculture [4] Group 4: Sustainability Initiatives - In 2025, the company plans to eliminate plastic straws in favor of biodegradable materials, aiming to reduce plastic usage by over 20,000 tons annually [8] - A green supply chain initiative is in place, with 15% of raw material factories achieving carbon-neutral production through partnerships promoting solar energy [8] - The "New Tea Beverage Public Welfare Foundation" has been expanded to 500 million yuan, focusing on education equity, disaster relief, and rural revitalization [8]