时光为酿 雅集成席 五粮液“家有老酒”盛会诠释陈年酒价值新内涵

Core Insights - The "Home with Old Liquor" 2025 Annual Conference, hosted by Wuliangye and guided by the China Alcoholic Drinks Association, showcased strategic thinking and innovative practices in promoting the standardized, transparent, and popular development of aged liquor [1][2] Group 1: Industry Challenges and Opportunities - The white liquor industry is currently facing challenges such as shrinking consumer demand and intensified market competition, while the aged liquor segment shows unexpected resilience [2] - Wuliangye has established itself as a significant cultural IP in the aged liquor sector, hosting the "Home with Old Liquor" event for the seventh consecutive year [2] - The chairman of the China Alcoholic Drinks Association highlighted Wuliangye's commitment to the standardized and professional development of aged liquor through anti-counterfeiting measures and cultural promotion [2] Group 2: Product Development and Market Strategy - Wuliangye announced the launch of its official flagship store on Douyin, following the establishment of its JD.com store, creating a new model for content, interaction, and sales [3] - The release of the "Aged Wuliangye Illustrated Guide" aims to address industry concerns regarding product authenticity and value assessment, providing a scientific and practical reference for the market [4] Group 3: Cultural and Emotional Engagement - The event featured an immersive experience combining Song Dynasty aesthetics with aged liquor tasting, enhancing guest engagement through various interactive zones [7] - The recognition of aged liquor's value extends beyond domestic markets, with international consumers also appreciating its cultural significance [7] Group 4: Future Outlook - The conference received high recognition from both industry insiders and the public, indicating that aged liquor is poised to play a more significant role in preserving Chinese liquor culture and meeting consumer needs [8] - Leading companies like Wuliangye are expected to contribute significantly to the high-quality development of the Chinese liquor industry and the promotion of cultural confidence [8]