Sou Hu Cai Jing·2025-12-17 03:44Group 1 - The core concept of the news is that JD.com is adopting a "hard discount" retail model, inspired by European practices, which focuses on long-term low prices through streamlined product offerings and strong private label development [1][2] - JD.com's new discount supermarket in Beijing features a "large store + multiple SKUs" approach, emphasizing local adaptations and a variety of products, including local snacks and competitively priced private label items [2] - The opening of JD.com's ninth hard discount store in Beijing marks its continued expansion in the Chinese market, targeting price-sensitive consumers in densely populated communities rather than prime commercial areas [3] Group 2 - The hard discount model is exemplified by global leader Aldi, which operates with a limited SKU count and a high percentage of private label products, achieving significant success worldwide [1] - JD.com aims to differentiate itself from established players like Aldi by offering a wider range of products while maintaining cost advantages through local supply chain integration [2] - Retail experts note that the current trend of consumer segmentation presents a favorable environment for the growth of hard discount formats, although JD.com must balance efficiency with local consumer preferences [2]