当金价冲破历史之巅：“黄金+”如何成为个人投资的“理性之锚”

Core Viewpoint - The gold market in 2025 is characterized by unprecedented investor enthusiasm, with soaring international gold prices and a surge in investment gold bar sales, leading to a strategic shift towards the "Gold+" investment strategy for long-term asset allocation [1][5]. Group 1: Understanding "Gold+" - The "Gold+" strategy represents an evolution from single asset trading to diversified strategic allocation, incorporating gold-related assets as a strategic asset class to hedge risks and smooth returns [3]. - This strategy includes a mix of fixed-income assets and a certain proportion of gold ETFs, aiming to provide a comprehensive asset allocation solution rather than relying solely on gold price fluctuations [3][4]. - The World Gold Council introduced this concept in 2022 to encourage investment institutions to recognize gold's long-term strategic value, which has been rapidly adopted by mainstream financial institutions in China [3][4]. Group 2: Market Acceptance and Product Availability - As of mid-2025, approximately 45% of domestic FOF products include gold, indicating a trend among institutional investors to utilize gold as a key portfolio tool [4]. - Bank wealth management products are the primary drivers of the "Gold+" strategy's popularity, with many products having a minimum investment threshold of just 1 yuan, making it accessible for ordinary investors [4]. - The number of bank wealth management products containing "gold" in their names reached 47 by December 8, 2025, compared to only a few two years prior [4]. Group 3: Benefits of "Gold+" Strategy - The "Gold+" strategy effectively diversifies investment risks while systematically capturing medium- to long-term opportunities for gold price appreciation, aiming for more stable long-term returns [5]. - The strategy addresses common investor challenges, such as understanding gold, making timely decisions, and maintaining long-term holdings, by institutionalizing product design to mitigate behavioral pitfalls [6]. - Historical data shows that gold has achieved an annualized return of over 10% in the past 20 years, with expectations of over 5% annual returns from 2025 to 2040, providing a solid foundation for the "Gold+" strategy [6]. Group 4: Investor Guidance for "Gold+" - Ordinary investors can adopt the "Gold+" philosophy through existing products for automatic allocation, allowing them to delegate complex decision-making to professional institutions [8]. - For those with some investment knowledge, constructing a personal asset portfolio based on the "Gold+" concept is recommended, with a suggested allocation of no more than 20% of investable assets to gold and related products [8]. - Investors are advised to focus on long-term strategies rather than short-term price fluctuations, with periodic reviews of their investments to avoid anxiety-driven decisions [8].