从“可选项”变为“必答题”，多方共探中国企业出海新路径新机遇

Core Insights - Chinese enterprises are transitioning from traditional product exports to a new phase of globalization that includes technology, branding, and ecological collaboration, making overseas expansion a necessity rather than an option [1] Group 1: New Strategies and Directions - The concept of "super globalization" is emerging as a new direction for Chinese enterprises, with ASEAN identified as an essential market for collaboration [2] - Green globalization is becoming a significant focus, with Chinese companies encouraged to participate in international rule-making and lead in value creation [2] - Upgrading current industries is seen as an unstoppable trend for Chinese enterprises looking to expand into ASEAN and global markets [2] Group 2: Practical Experiences and Challenges - The number of Chinese enterprises going overseas is continuously increasing, making international expansion a critical choice [3] - Companies like Huolala emphasize the importance of technology and compliance as key drivers for long-term stable development, alongside localized operations and building a trustworthy global service network [3] - Traditional industries such as energy, automotive, and agricultural cold chain must prioritize safety and risk control during brand localization efforts [4] Group 3: Sector-Specific Insights - Ctrip has been conducting local user research in various markets for over a decade, aiming to become a global enterprise [5] - The core competitiveness of Chinese mobile game companies lies in product strength, but they have yet to elevate to a brand level, often operating in a fragmented manner without a systematic industry advantage [5] - The IP toy industry is recognized as an emerging sector, facing challenges in exploring new market demands [6]