Group 1 - The pre-sale box office for "Avatar 3" has only surpassed 51 million yuan, significantly lower than the 100 million yuan achieved by "Avatar 2" during the same period in 2022, indicating a disappointing market response [1] - High ticket prices, ranging from 17.8 yuan to 280 yuan, have been identified as a major barrier, with many viewers expressing that the prices are too expensive, which diminishes their willingness to watch the film [1] - The film's lengthy runtime of over 3 hours, declining reputation of the previous installment, and perceived weaknesses in the storyline and visual effects have contributed to a cautious attitude among potential viewers [1] Group 2 - Bona Film Group's stock performance has dramatically correlated with the pre-sale situation of "Avatar 3," experiencing a strong rise before the pre-sale, followed by consecutive trading days of limit-down after disappointing pre-sale data [3] - The company has reported cumulative losses of approximately 1.5 billion yuan from 2022 to 2024, with an additional loss of 1.109 billion yuan in the first three quarters of 2025, indicating ongoing financial difficulties [3] - Analysts suggest that relying solely on the investment returns from a single overseas blockbuster is not a sustainable strategy for Bona Film Group, recommending a focus on local content creation and cost optimization to improve profitability [4]
《阿凡达3》预售遇冷票价引争议，投资方博纳影业股价“过山车”