从“造房子”到“造生活”：中建·玖玥府以精工品质迭新改善人居

Core Viewpoint - The real estate market is shifting towards a focus on tangible quality, with buyers increasingly willing to pay for visible and verifiable standards in housing, making "existing homes" a significant value proposition for companies [1][11]. Group 1: Event Overview - The event "Shengjing Xuxin Jiujian Bufan" showcased the opening of the real estate demonstration area for Zhongjian Jiuyuefu, emphasizing the importance of product quality in the current market [1]. - Key industry figures, including Zhou Yong from the China Urban Planning and Design Institute and Liu Kun from Zhongjian Jiuhua, discussed the upgrade of product standards in the "good housing era" [1][5]. Group 2: Product Quality and Market Performance - Zhongjian Jiuyuefu has demonstrated strong sales performance, ranking second in residential sales in Beijing with 640 units signed in 2024, establishing itself as a benchmark project in the Xihongmen area [3][5]. - The project’s success is attributed to its rigorous construction standards and a comprehensive quality control system, which reflects the company's commitment to delivering high-quality housing [3][5]. Group 3: Customer Insights and Preferences - The target customers for Zhongjian Jiuyuefu include young elite families and repeat homebuyers, both of whom have high expectations for quality, aesthetics, and community amenities [7][9]. - The project incorporates 99 meticulous details across various dimensions, including community regulations, architectural craftsmanship, and landscaping, to meet the sophisticated demands of its clientele [9][10]. Group 4: Market Positioning and Regional Advantages - The Xihongmen area is identified as a key development zone in Beijing, benefiting from strategic positioning and infrastructure improvements, which enhance the attractiveness of Zhongjian Jiuyuefu [11][13]. - The project aligns with the rising expectations for "good housing," emphasizing the importance of certainty and safety in the current market, as existing homes provide a tangible assurance to buyers [11][15]. Group 5: Future Outlook and Responsibilities - As Zhongjian Jiuyuefu approaches its delivery season, the company aims to integrate its quality ethos into urban development, setting a new standard for residential living [15]. - The transition from selling houses to selling lifestyles is highlighted, with the project’s real-life presentation allowing potential buyers to envision their future living experiences [15].