月薪过万一律降薪，辛巴退网百日，初瑞雪「铁腕」裁员，核心骨干流失

Core Insights - The departure of Xinba has led to significant upheaval within the XinXuan Group, with changes in leadership and operational strategies [1][9] - The relationship between Xinba and his disciple, E Dan, has deteriorated, resulting in E Dan's independent operations and the departure of key staff from XinXuan [3][4] Group 1: Leadership Changes - Xinba's wife, Chu Ruixue, has taken over leadership and initiated strict reforms, including layoffs and salary reductions for employees earning over 10,000 yuan [9][11] - Chu Ruixue's first live broadcast after taking over generated over 20 billion yuan in sales, indicating a strong initial performance [9] Group 2: Employee Dynamics - E Dan, previously a top anchor under XinXuan, has publicly accused the company of workplace violence and income distribution issues, leading to her departure and the formation of her own team [2][3] - Many employees have transitioned to E Dan's new team, often receiving salary increases, while XinXuan has faced a significant reduction in workforce from over 4,000 to around 1,000 employees [8][6] Group 3: Operational Adjustments - XinXuan has undergone a new round of layoffs and salary cuts, with reductions ranging from 3% to 20% for employees earning over 10,000 yuan [8][6] - The company is shifting its operational model from a signing system to a partnership model, allowing anchors to operate as independent entities while XinXuan provides support [9][11] Group 4: Industry Context - The live-streaming e-commerce industry is experiencing a transition from rapid growth to a more refined operational phase, driven by declining traffic benefits and rising operational costs [8] - Regulatory pressures and the need for sustainable business models are prompting MCN organizations to reassess their strategies [8]