借力渠道放开发动攻势，百事(PEP.US)押注Poppi成就下一个“十亿品牌”

Core Insights - PepsiCo aims to establish Poppi as a new billion-dollar brand, as stated by executive Ram Krishnan at a recent event [1] - The company has implemented a franchise transfer initiative to expand Poppi's distribution channels [1] Acquisition Details - PepsiCo completed the acquisition of Poppi in May last year for an initial price of $1.65 billion, with potential total payments reaching $1.95 billion based on performance [1] - Krishnan highlighted that Poppi aligns well with PepsiCo's short, medium, and long-term beverage strategy, emphasizing its rapid growth and strong consumer engagement [1] Market Potential - The prebiotic soda category, to which Poppi belongs, is valued at approximately $440 million and is the fastest-growing segment within low-sugar beverages [1] - Poppi's sales have tripled annually since 2020, reaching $100 million in 2023, with analysts predicting the prebiotic soda market will nearly double by 2030 [1]