浪漫风暴席卷味蕾！先优食品“樱花炸鸡”惊艳上市，定义高颜值炸鸡新范式

Core Insights - The article highlights a transformative trend in the food industry, emphasizing the rise of a "taste revolution" driven by visual aesthetics and sensory experiences in dining [1] Company Overview - Xianyou Foods has established itself as a leading enterprise in the frozen prepared meat products sector, recognized as a "smart manufacturing expert" in meat products [9] - The company is based in Qingdao, operates a modern production facility covering 100,000 square meters, and has an annual production capacity of 150,000 tons, maintaining 12 consecutive years of revenue growth [9] - Xianyou Foods has developed a systematic R&D framework through collaborations with universities, resulting in 5 invention patents and 18 utility model patents [9] Product Innovation - The newly launched Sakura Fried Chicken redefines modern fried chicken with its innovative visual design and unique flavor profile, appealing to the aesthetic preferences of younger consumers [11] - The product features a pink hue reminiscent of cherry blossoms, achieved through natural extracts, and is designed to attract attention in various dining scenarios [11] Taste Experience - Sakura Fried Chicken is made from 0-4°C fresh chicken breast and thigh meat, ensuring a tender and juicy texture, complemented by a proprietary crispy coating technique [14] - The product utilizes -40°C ultra-low temperature freezing technology to preserve moisture and flavor, achieving a balance of crispy exterior and juicy interior [14] Operational Efficiency - The product's convenience is a key advantage, requiring no thawing and allowing for quick cooking in various methods, making it suitable for multiple dining environments [16] - This feature meets the demand for efficient meal preparation among home consumers and is adaptable for restaurants and fast-food chains [16] Market Trends - The Chinese frozen food market is expanding, with a market size of 168.85 billion yuan in 2022, projected to exceed 213.09 billion yuan by 2025 [17] - Xianyou Foods aims to leverage the Sakura Fried Chicken to tap into the intersection of "aesthetic economy" and "quality consumption," aligning with evolving consumer demands [17]