西城商界畅谈服贸会影响力，多维赋能区域经济高质量发展

Core Insights - The China International Fair for Trade in Services (CIFTIS) serves as a multi-functional platform for regional economic development, showcasing opportunities for investment and international cooperation [3][4]. Group 1: Economic Development and Investment - The CIFTIS has been pivotal for the Xicheng District, acting as a "showcase window," "cooperation bridge," and "growth engine," with pre-scheduled investment amounts exceeding $16.5 billion, marking a 71.5% increase from the previous year [3]. - The district launched the "Central-Local Cooperation: Going Global Navigation Plan" during the fair, facilitating partnerships between Chinese enterprises and foreign companies, particularly in the Middle East [3]. Group 2: Support for Traditional Brands - Xicheng District is enhancing its commercial districts and supporting traditional brands through targeted upgrades and innovative actions, including the "Old Brand Renewal" initiative [4]. - The fair has allowed traditional brands like Quanjude to connect with younger consumers through innovative products, showcasing the blend of heritage and modern consumer preferences [7]. Group 3: Digital and Financial Technology - Cheche Technology aims to expand its digital insurance services internationally, leveraging the overseas sales networks of Chinese electric vehicle brands [5]. - LianDong YouShi, a fintech company, is focusing on providing localized solutions for developing countries, aligning with the Belt and Road Initiative [6]. Group 4: Innovation in Food and Beverage - Zhang Yiyuan is launching a new tea brand, "Yuan Lai Shi Cha," at the fair, emphasizing innovation while maintaining traditional values, particularly in jasmine tea [8]. - Huatiandish's participation in the fair has allowed it to test innovative business models and integrate technology into its offerings, enhancing customer engagement [9]. Group 5: Brand Image and Cultural Value - Caibai has utilized its five-year participation in the fair to enhance its brand image and cultural value, positioning itself as a platform for cross-border cooperation [10]. - The fair serves as a significant venue for Chinese brands to narrate their stories and promote Eastern aesthetics on a global stage [10].