冬季旅游搜索热度暴涨300%

Core Insights - The winter tourism season has officially begun with ski resorts opening, indicating a shift towards a dual-driven model of ice and snow tourism alongside winter escape travel [1] - The industry is experiencing a "not-so-slow season" trend, with consumer demand evolving towards diversification, personalization, and depth [1] Industry Trends - This winter, the number of travel bookings has surpassed the same period last year, showcasing an early start and strong booking activity [1] - There is a significant increase in the proportion of young travelers compared to previous years, with ice and snow tourism and winter escape travel emerging as the two core themes [1] Search Trends - In the past week, the search interest for "winter tourism" has surged by 300% month-over-month, while the average search interest for "skiing" has increased by over 66% [1] - The search volume for "nearby ski resorts" has grown by 87% year-over-year, indicating heightened consumer interest in winter sports [1]