实探丨淘小胖开放供应链：百荣市场设点，批零兼售

Core Viewpoint - The article highlights the expansion and strategic shift of the company "淘小胖" (Tao Xiaopang) from a B2C retail model to a B2B supply chain model, emphasizing its confidence in its private label products and the establishment of a supply chain presence in the Zhengzhou Bai Rong Market. Group 1: Store Operations and Offerings - The store features both retail and wholesale options, with retail prices displayed and the possibility of negotiating lower wholesale prices [2] - The store spans approximately 200 square meters, with the first floor dedicated to Tao Xiaopang's private label products, including frozen goods, beverages, grains, snacks, personal care, and household items [3] - The second floor focuses on cleaning and household products, featuring brands under the "时瑞洗化供应链" (Shirui Cleaning Supply Chain) label, which are not part of Tao Xiaopang's private label [8] Group 2: Business Model and Strategy - The company is transitioning from a B2C retail business to a B2B supply chain company, which allows for rapid expansion of product procurement and enhances bargaining power for private label development [11] - The presence in the Bai Rong Market, a major distribution hub with over 6,000 merchants, supports Tao Xiaopang's goal of national expansion and strengthens its brand image [11] - The company aims to leverage the market's influence to enhance its private label offerings and signal to manufacturers for better collaboration opportunities [11] Group 3: Expansion and Performance - Tao Xiaopang has accelerated its store expansion, opening its first store outside Henan in Chongqing, which achieved a sales figure of 2.37 million on its opening day [12] - The company has opened 10 stores within three years, with five of these stores established in 2025, marking a pivotal year for its growth [22] - The first day sales of the tenth store reached 2.27 million, setting a new regional record for supermarket openings [22]