周年观察·体验感拉满、丝滑感升级 “免签红利+产品创新”成入境游消费增长主引擎

Core Insights - The implementation of the 240-hour visa-free transit policy in China has significantly increased foreign traveler inflow, with a notable rise in tourism and business activities [1][4][14] Group 1: Policy Implementation and Impact - The 240-hour visa-free transit policy officially took effect on December 17, 2024, covering 55 countries and involving 24 provinces and 65 open ports in China [1] - In the first year of the policy, the total number of foreign entrants across all ports reached 40.6 million, marking a year-on-year increase of 27.2% [4] - The number of travelers utilizing the 240-hour visa-free transit option increased by 60.8% compared to the period before the policy optimization [2][4] Group 2: Regional Performance - Major airports in Beijing, Shanghai, and Guangzhou have shown remarkable growth in foreign traveler numbers, with Beijing receiving over 3.4 million foreign visitors, 55% of whom benefited from the visa-free policy [7] - Shanghai welcomed 5.346 million foreign visitors, with 56% taking advantage of the visa-free transit [7] - Guangzhou's airport saw over 3.2 million foreign entrants, with more than 57% enjoying the visa-free convenience [7] Group 3: Tourism Growth and Trends - The overall inbound tourism has increased by 55% since the policy's implementation, with the highest proportion of visitors staying for 4 to 7 days [9] - First-tier cities and new first-tier cities rich in cultural and tourism resources are becoming key drivers of inbound tourism growth, leveraging the visa-free policy and product innovation [9] Group 4: Explosive Growth at Various Ports - Certain ports have experienced explosive growth in foreign entrants, with Xiamen seeing a more than threefold increase and Liaoning experiencing a 5.7-fold increase in foreign visitors [13] - Cities like Changsha and Zhangjiajie have reported foreign visitor numbers exceeding their total from the previous nine years [13] Group 5: Enhanced Services and Efficiency - Various ports are continuously innovating in customs efficiency and services, with major hubs like Beijing, Shanghai, and Guangzhou establishing dedicated channels and implementing "one-stop processing" and online reporting systems [19][21] - The introduction of electronic self-reporting terminals in Shanghai and improved multi-language services are part of the efforts to enhance traveler experience [19]