Zhi Tong Cai Jing·2025-12-17 08:09Group 1 - The core viewpoint is that with the new Olympic cycle beginning, Li Ning (02331) is gradually experimenting with new product lines and store formats, which is expected to enhance the brand's influence among consumers [1] - The company maintains its EPS forecast for 2025/26 at 0.92/1.07 HKD, with the current stock price corresponding to 18/16 times the 2025/26 P/E ratio; the target price has been raised by 4% to 23.61 HKD, indicating a 29% upside potential from the current stock price [1] - The opening of Li Ning's first global "Dragon Store" in Beijing on December 14, along with the launch of the new "Honor Gold Label" product series, is seen as a further strengthening of the company's Olympic product matrix [2] Group 2 - The Dragon Store connects Li Ning's representative design symbols with traditional culture and emphasizes its role as the official partner of the Chinese Olympic Committee, showcasing brand culture and product professionalism through themes like "Award Moments," "Competition Moments," and "Life Moments" [3] - The new "Honor Gold Label" series integrates Li Ning's professional sports technology with consumers' daily commuting needs, offering high-quality options for urban commuting while expanding the product matrix beyond core sports functionality [4] - Li Ning has successfully iterated its core products, recently launching new running shoe midsole technology "Super Capsule" and new versions of core running shoe products "Flying Electric" and "Red Rabbit," demonstrating strong overall capabilities as sponsored athletes frequently reach podiums in top domestic and international events [5]