公关已经用AI给媒体老师算命了

Core Viewpoint - The increasing reliance on AI in various industries, particularly in public relations and media, may lead to a decline in human cognitive and execution capabilities, resulting in a generational gap in skills and knowledge [1][3][5]. Group 1: AI and Human Interaction - The collaboration between humans and AI involves humans providing demands and ideas while AI prepares materials, leading to a semi-finished product that humans can modify [2]. - The difference between human work logic and AI collaboration lies in the execution phase, which may diminish due to AI's involvement, potentially leading to a decline in cognitive abilities over the next five to ten years [3][4]. Group 2: Concerns About Cognitive Decline - There is a pessimistic view that excessive reliance on AI will lead to a degradation of deep cognitive processes, as the brain will not engage in deep thinking when external assistance is too prevalent [5][6]. - The phenomenon of cognitive decline is already observable with the impact of short videos, which have been noted to erode critical thinking skills [5][6]. Group 3: Industry Responses and Adaptations - Some companies are considering policies to penalize employees who rely on AI for writing tasks due to the emergence of low-quality work and a perceived decline in team intelligence [7]. - There is a recognition among professionals that the overuse of AI could lead to a loss of essential skills, similar to the loss of traditional craftsmanship in various industries [6][7]. Group 4: Future Prospects - AI is expected to be regulated more effectively than short videos, allowing for better oversight and correction of misinformation [8]. - Independent deep creative capabilities in graphic and text media are likely to thrive, as these forms will gain more importance in the future media landscape [9][10]. - The stability of media jobs may increase, as relationship management and human interaction remain irreplaceable by AI [12]. Group 5: Competitive Advantage - Individuals who utilize AI for research rather than execution will likely gain a competitive edge, as they will maintain and enhance their cognitive abilities compared to peers who rely heavily on AI [13]. - The importance of cognitive development and skill retention will remain crucial for career advancement in the evolving job market [13].