680万雇主，利润超五粮液，BOSS直聘赵鹏从逆袭走入迷茫

Core Viewpoint - BOSS Zhipin has achieved impressive growth in a challenging job market, with revenue of 21.6 billion yuan, a year-on-year increase of 13%, and a net profit of 7.8 billion yuan, up 67% year-on-year [28][3] Group 1: Company Performance - In Q3 2025, BOSS Zhipin reported revenue of 21.6 billion yuan, a 13% increase compared to the previous year, and a net profit of 7.8 billion yuan, reflecting a 67% growth [28][3] - The online recruitment service revenue from corporate clients reached 21.47 billion yuan, a 13.6% year-on-year increase, maintaining a long-term revenue share of approximately 99% [34][10] - The total number of paid corporate clients reached 6.8 million, contributing to revenue growth [34][10] Group 2: Market Position and Challenges - BOSS Zhipin has become a leading platform for job seekers, with a market share of 44.4% as of March 2022, surpassing its competitors [36][10] - User growth is under pressure, with only a 20,000 increase in active users in Q3, indicating a need for new growth strategies in a saturated market [36][13] - The growth rate of paid corporate clients has slowed, with a year-on-year increase of 13.3% compared to 22.4% in the previous year, primarily due to budget cuts from small and medium-sized enterprises [37][14] Group 3: Governance Issues - The direct communication model of BOSS Zhipin poses governance challenges, as it can lead to the emergence of inappropriate job postings and scams [39][16] - High-profile incidents, such as the "Li Wenxing case," highlight the risks associated with the platform's open communication model [40][17] - BOSS Zhipin has implemented measures to address governance issues, including banning nearly 2,000 accounts involved in sexual harassment and inappropriate job postings [45][22] Group 4: Technological Impact - The integration of AI in operations has led to a 7% reduction in total operating costs, contributing to improved profit margins, with a gross margin of 85.8% and a net profit margin of 35.8% in Q3 [45][22] - Despite technological advancements, challenges remain in effectively monitoring and managing user interactions to prevent misuse [46][23]