粤开证券罗志恒：“十五五”时期可从五大方面提高居民消费率

Core Viewpoint - It is expected that by 2026, there will be a marginal recovery in household consumption, driven by the implementation of subsidy policies in areas such as childcare and elderly care, along with the wealth effect from rising stock markets [2] Group 1: Economic Context - The "14th Five-Year Plan" aims to significantly increase the household consumption rate, which is defined as the proportion of final household consumption expenditure to GDP [2] - In 2024, China's household consumption rate is projected to be 39.9%, an increase of 4.3 percentage points since 2012, but still about 20 percentage points lower than major developed economies [2] Group 2: Consumption Rate Improvement Strategy - To raise the household consumption rate from 40% to 43% during the "14th Five-Year Plan," an average annual growth rate of 6.5% in household consumption is required, assuming a nominal GDP growth rate of about 5% [4] - The increase in consumption is not merely a temporary measure but a strategic move related to the transformation of the economic development model, emphasizing that consumption should enhance the well-being of citizens rather than being treated as a mere policy tool [4] Group 3: Systematic Approaches to Boost Consumption - Five systematic approaches are proposed to enhance household consumption: 1. Optimize the consumption environment to create a collaborative effort among government, enterprises, and residents [5] 2. Improve the income distribution system to solidify the consumption foundation, focusing on increasing disposable income and enhancing property income [5] 3. Strengthen the social security system to alleviate residents' concerns about future expenditures [5] 4. Relax market access to improve supply quality, which can stimulate entrepreneurial spirit and accelerate the development of service industries [6] 5. Optimize holiday systems to release service consumption potential, thereby balancing supply and demand [6][7] Group 4: Policy Recommendations - Short-term measures require more proactive macroeconomic policies to unleash consumption potential, while long-term strategies depend on reforms in income distribution, social security, and public services to continuously enhance residents' consumption capacity and willingness [7]