Guan Cha Zhe Wang·2025-12-17 09:00Core Insights - The global wearable device market shipped 150 million units in the first three quarters of 2025, marking a 10.0% year-on-year growth, with China contributing 58.43 million units, a 27.6% increase [1][4] - Major manufacturers have launched new products, driving growth in the smart wearable market, particularly in developed regions like Europe and North America [1][3] Global Market Performance - In the first three quarters of 2025, the global smartwatch market shipped 120 million units, up 7.3% year-on-year, while the global wristband market saw shipments of 32.86 million units, a 21.3% increase [1] - Huawei led the global wearable market with 28.6 million units shipped, capturing 18.6% market share, followed closely by Xiaomi and Apple, each with 27.9 million units and 18.1% market share [2] - Xiaomi exhibited the fastest growth among top brands, with a 36.1% increase in shipments [2] Chinese Market Performance - In China, Huawei dominated the wearable market with 20.8 million units shipped, holding a 35.5% market share, while Xiaomi followed with 15.9 million units and a 27.2% market share [4] - The overall Chinese wearable market grew by 27.6% year-on-year, with significant contributions from both Huawei and Xiaomi [4] Product Innovations and Strategies - Huawei's new Watch GT 6 series features significant upgrades, including enhanced screen brightness and health monitoring capabilities, and is expanding its overseas market presence [3] - Xiaomi's growth is driven by its entry-level products, particularly the Mi Band 10 and Redmi Watch series, leveraging high cost-performance ratios [3] - Apple introduced three new models in Q3 2025, enhancing its position in the mid-to-high-end market through aggressive pricing strategies [5] Future Market Projections - IDC forecasts that China's wearable market will reach 79.58 million units by 2026, with adult smartwatches expected to grow by 8.2% [7] - The children's smartwatch market is anticipated to recover in 2026, driven by continuous product iterations from leading manufacturers [7] - The wristband segment is expected to maintain growth due to its affordability and broad user base [7] Industry Trends - The wearable market is entering a "value competition" phase, with manufacturers focusing on health function upgrades and technological advancements [8] - There is a growing demand across different age groups and a penetration into lower-tier markets, which may unlock long-term growth potential for the industry [8]