Zhong Guo Jing Ying Bao·2025-12-17 09:00Core Insights - The Li-Ning brand launched its first "Loong Store" in Beijing's Sanlitun Taikoo Li on December 14, 2025, themed "Dragon Glory Begins" [2] - The "Loong Store" represents a new retail format developed by Li-Ning, integrating the "CHINA Dragon" element into its design, which has been a part of the brand's identity since the 2000 Sydney Olympics [2] - Li-Ning has regained the contract to provide sportswear for the Chinese sports delegation from 2025 to 2028, marking a significant partnership with the Chinese Olympic Committee [2] Product Launch - The new "Honor Gold Standard" product line was officially launched, featuring a combination of the Chinese Olympic Committee's commercial emblem and the Li-Ning brand logo, symbolizing Chinese sports glory and spirit [2]