WLY(SZ:000858) Xin Hua Cai Jing·2025-12-17 09:17Core Insights - The event commemorating the 20th anniversary of the donation of Wuliangye ancient cellar mud to the National Museum of China emphasizes the dual value of cultural heritage and production materials, promoting the active inheritance of Chinese traditional culture [1][2][4] Group 1: Event Overview - The event titled "The Temperature of Civilization and the Power of Living" was held in Yibin, featuring speeches, gift exchanges, and cultural salons to highlight Wuliangye's leadership in the liquor industry [1] - The event was guided by the China Alcoholic Drinks Association and the National Museum of China, with support from the Sichuan Museum Association [1] Group 2: Cultural Significance - Wuliangye has been deeply involved in the research of ancient cellar mud microorganisms for 20 years, achieving breakthroughs in scientific innovation that enhance the concept of "living inheritance" [2] - The ancient cellar group of Wuliangye, known as "Dongxinhe," is recognized as one of the oldest and best-preserved fermentation sites in China's liquor industry [2] Group 3: Historical Context - The ancient cellar group of Wuliangye is traced back to the Yuan Dynasty in 1276, making it one of the earliest fermentation sites in the history of Chinese liquor [3] - A commemorative wine, "Archaeological Wuliangye," was introduced, showcasing archaeological findings and traditional designs from the Yuan Dynasty [3] Group 4: Cultural Exchange - The event included the donation of a replica of Huang Tingjian's poem to Wuliangye, symbolizing the connection between historical figures and the brand [3] - The publication of "Wuliang and Beauty Theory" was announced, which explores the historical, cultural, and aesthetic dimensions of Wuliangye [4] Group 5: Future Vision - Wuliangye aims to continue safeguarding the temperature of civilization and enhancing the power of living inheritance, aspiring to elevate Chinese liquor heritage on the global stage [5]