情绪价值、新茶饮、跨界IP合作……当老字号“潮”前走

Group 1 - The "Good Duck" cultural products from Quanjude have gained popularity among young consumers at the service trade fair, showcasing a blend of traditional culture and modern design [1] - Quanjude has launched the "Good Duck" products in 26 stores in Beijing, aiming to connect with younger consumers through interactive and playful designs that convey emotional value [1] - A museum has been established at Quanjude's Pingmen flagship store, allowing consumers to experience the brand's history and craftsmanship after enjoying Peking duck [1] Group 2 - Zhang Yiyuan is focusing on establishing itself as a leading brand in jasmine tea, with the launch of its new tea drink brand "Yuan Lai Shi Cha" set for the 2025 service trade fair [2] - The "Wuhua Tianbao·Journey to the West Feast" anime market created by Huaten Group aims to revitalize traditional brands and attract younger customers through innovative cross-industry collaborations [2] - The strategy involves systematizing and sustaining the experience initiated at the service trade fair, with themed packages and games integrated into the daily operations of various traditional brand stores [2]