市场监管总局：平台要求商家“全网最低价”可能构成垄断！8种垄断风险场景被明示

Core Viewpoint - The recent guidelines from the State Administration for Market Regulation (SAMR) highlight potential monopolistic behaviors by platform companies, particularly regarding pricing strategies and algorithm transparency [1][3]. Group 1: Antitrust Guidelines - The newly released "Antitrust Compliance Guidelines for Internet Platforms" outlines eight new types of monopolistic risks for platform companies [1][4]. - One significant risk identified is the requirement for merchants to maintain "the lowest price across the internet," which may constitute abuse of market dominance or collusion [3][5]. - The guidelines emphasize the importance of algorithm transparency, aiming to prevent "algorithm collusion" and encourage platforms to develop systems for identifying and mitigating monopolistic behaviors [3][4]. Group 2: Enforcement Actions - Over the past three years, SAMR has conducted a special enforcement action in the consumer sector, resulting in 35 cases of collusion and 25 cases of market dominance abuse, with total fines amounting to 2.93 billion yuan [3]. - The guidelines summarize enforcement experiences and advise dominant platform companies to avoid implementing "choose one from two" practices through punitive or incentivizing measures [3][5]. - The SAMR aims to guide platform companies in enhancing risk identification, management, and compliance to effectively mitigate antitrust risks and promote healthy development of the platform economy [3].