取暖家电产销两旺、出口旺盛 细分产品层出不穷企业核心竞争优势明显

Core Viewpoint - The export of heating appliances in Zhejiang is experiencing a peak as winter approaches, with diverse products gaining popularity among international customers [1] Group 1: Market Trends - The demand for heating devices is increasingly diversified, with products like office warmers, hand warmers, and specialized heating appliances for tea brewing emerging in the market [17] - Gas heating appliances have become a "hot item," favored by overseas customers for their rapid heating and large coverage area, primarily exported to the Middle East and Central Asia [10] Group 2: Sales and Export Data - In the first eleven months of 2025, Ningbo exported heating appliances worth 5.34 billion yuan, with exports to the EU reaching 1.71 billion yuan, a year-on-year increase of 12.3%, and exports to ASEAN amounting to 170 million yuan, a growth of 3.1 times [21] - Yiwu's export of electric heaters in the same period was 290 million yuan, reflecting a year-on-year growth of 32% [21] Group 3: Product Innovations - A newly designed heater from a company in Ningbo features separate heating controls for the sides and top, capable of heating beverages, and has already received numerous orders from South Korean clients, with projected sales of 40,000 to 50,000 units by 2025 [16] - A multifunctional smart heating and cooling unit that serves both winter and summer needs is also gaining traction in the market [9]