沐瞳科技再传易主 字节游戏玩不动了？

Core Viewpoint - The news discusses the potential sale of Shanghai Mutong Technology Co., Ltd. (Mutong Technology) by ByteDance, indicating a shift in ByteDance's gaming strategy from focusing on research and development to prioritizing platform development and monetization through a light-asset business model [1][10]. Group 1: Background and Acquisition - Mutong Technology was acquired by ByteDance in March 2021 for approximately $4 billion, with the aim of enhancing ByteDance's gaming portfolio and competing with established players like Tencent and NetEase [3][4]. - Prior to the acquisition, ByteDance had made significant investments in the gaming sector, totaling around 30 billion yuan across 22 deals involving 19 companies from 2020 to 2021 [3]. Group 2: Performance and Challenges - Mutong Technology's flagship game, "Mobile Legends: Bang Bang" (MLBB), generated total revenue of $502 million by January 2020, with 61% of that revenue coming from Southeast Asia [4]. - In November 2023, reports emerged that ByteDance was seeking to sell Mutong Technology for no less than $5 billion, hiring Goldman Sachs as a financial advisor [4][6]. - ByteDance's gaming division has faced significant challenges, including a major downsizing in 2023, with many projects being halted and teams disbanded [6][8]. Group 3: Strategic Shift - Industry experts suggest that ByteDance's gaming strategy is characterized by a "traffic-driven, quick in and out" approach, focusing on capital and traffic leverage rather than deep gameplay innovation [4][6]. - The company is now shifting towards a more platform-oriented model, emphasizing user acquisition and AI efficiency, rather than competing directly with traditional game developers [10]. Group 4: Future Directions - ByteDance's gaming division is undergoing a restructuring under new leadership, aiming to adopt a long-term perspective on product development and operations [8]. - The company is also exploring new game projects and acquisitions to enhance its capabilities, such as the acquisition of part of Hangzhou Xinguangliumei's team and assets [9].