GWMOTOR(SH:601633) Zhong Guo Jing Ji Wang·2025-12-17 09:48Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV under its Ora brand, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1] Group 1: Product Launch and Features - The Ora 5 is the first mass-produced model from Great Wall Motors' new platform, marking the transition of the Ora brand from a single pure electric vehicle brand to a "multi-power global fashion boutique car brand" [5] - The vehicle features a unique aesthetic design and is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which can achieve city NOA functionality without relying on high-precision maps [9] - The Ora 5 incorporates advanced AI technology, utilizing a 4nm automotive-grade chip and integrating Coffee GPT and DeepSeek dual large models to create a "warm mobile space" [10] Group 2: Strategic Vision and Market Positioning - Great Wall Motors aims to provide actual value to users by launching a new platform that supports "multiple powertrains, multiple categories, and multiple forms," adapting to global market needs [3][5] - The company emphasizes long-term thinking and innovation, focusing on user experience and cost efficiency through high commonality and integration of components, which enhances R&D and production efficiency [7] - The Ora brand has already entered over 50 countries and regions globally, with a user base of 600,000, and the launch of the Ora 5 is expected to further support its global development [12]