消费“双试点”花落南京：加速建设国际消费中心城市

Core Viewpoint - Nanjing has been selected as a pilot city for "International Consumption Environment Construction" and "New Consumption Formats and Scenarios," aiming to accelerate its development as an international consumption center city [4]. Group 1: Pilot Programs and Support - The "Double Pilot" program focuses on enhancing international consumption supply and environment, aiming to create a globally attractive consumption destination [4]. - Nanjing can receive a special subsidy of 400 million yuan for the "New Consumption Formats" pilot, indicating strong governmental support [4]. - The pilot program aims to improve high-quality consumption supply, optimize foreign payment services, and enhance international service levels [4]. Group 2: Market Potential and Growth - Nanjing's retail sales reached 677.5 billion yuan from January to October 2025, with a year-on-year growth of 4.3% [5]. - The city welcomed 181 million domestic and international tourists, generating a total tourism revenue of 229.3 billion yuan, reflecting growth rates of 11.3% and 10% respectively [5]. - Traditional shopping districts like Fuzimiao and Xinjiekou continue to thrive, contributing to a favorable environment for consumption upgrades [6]. Group 3: Innovative Consumption Trends - Nanjing has proactively engaged in the "first-release economy," with measures introduced as early as 2021 to promote this sector [6]. - The Deji Plaza in the Xinjiekou commercial area is projected to achieve sales exceeding 24.5 billion yuan in 2024, showcasing the city's retail strength [6]. - The city is becoming a key location for brand launches in China, enhancing its appeal to both domestic and international consumers [6]. Group 4: Cultural Integration and Unique Identity - Nanjing aims to merge "International Trend" with "Jinling Charm" to create a unique consumption center [9]. - The city plans to invest 100 million yuan to bridge the gap with top international consumption cities, enhancing the experience for foreign tourists [9]. - Cultural initiatives, such as promoting traditional crafts and hosting local festivals, are part of the strategy to convert cultural strengths into economic advantages [9].